Women are playing a pivotal role in empowering Small and Medium-sized Enterprises (SMEs) through programmatic advertising. By devising targeted, efficient, and cost-effective programmatic strategies, they are helping smaller businesses compete in the digital arena. This democratization of digital advertising resources is opening new doors for SMEs, thanks to the innovative approaches championed by women in the field.
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.