Tech companies have a pivotal role in not only managing e-waste but also in preventing it by educating consumers. Many consumers are unaware of how to properly dispose of their electronic devices or the environmental ramifications of not doing so. By investing in education and outreach programs, tech companies can empower consumers to make environmentally friendly decisions, extending the life of devices through repair or proper recycling. This approach has the dual benefit of fostering brand loyalty while contributing to environmental sustainability. Unfortunately, the current efforts in consumer education are sporadic and lack the scale needed to make a significant impact.
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