Melissa
Holloway
VP of Product & Innovation at WoundPros
"Tech for Social Good: Creating Value Beyond Profit"
"Tech for Social Good: Creating Value Beyond Profit"
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Session: Tech for Social Good: Creating Value Beyond Profit
Overview:In this talk, Melissa Holloway explores how technology can be intentionally designed to deliver meaningful societal value while driving sustainable business growth. Drawing on her leadership experience in AI-driven innovation, product strategy, and social impact initiatives, Melissa makes the case that technology is not just a tool for efficiency but a force for equity and empowerment. Through real-world examples from her career at WoundPros, beatBread, and The Gathering Spot LA, she demonstrates how leaders can prioritize purpose alongside profit to create transformative solutions that benefit businesses, communities, and underserved populations alike.
Key Themes:
1. The Power of Technology to Transform Lives: Technology’s true value lies in how it serves people. Melissa shares how empathetic, purpose-driven design can unlock real-world impact, with examples of AI solutions improving healthcare access and outcomes.
2. The Business Case for Social Good: Social impact and profitability are not mutually exclusive. Purpose-driven initiatives can strengthen customer loyalty, boost employee engagement, and drive long-term growth.
3. A Framework for Driving Social Good through Technology: Melissa provides a practical roadmap for leaders, focusing on understanding user needs, embedding ethics in design, building partnerships, and measuring meaningful impact.
4. The Role of Leadership: Leadership is about asking the hard questions, taking bold actions, and empowering teams to create solutions that benefit everyone.
Key Takeaways
- Practical Strategies: A framework for integrating social impact into tech innovation, from ethical design to cross-sector partnerships.
- Inspiration for Action: A compelling case for why leaders must prioritize empathy, equity, and purpose in their work.
- A Broader Vision of Success: Insights into how technology can create lasting value that extends far beyond financial metrics.
Bio
Melissa Holloway is a Senior Global Executive specializing in AI-driven product innovation, strategic partnerships, and technology for social impact. With extensive experience spanning venture-backed startups and Fortune 500 enterprises, Melissa has successfully led initiatives that have boosted market penetration, optimized costs, and driven revenue growth while delivering meaningful value to underserved communities.In her current role as VP of Product & Innovation at WoundPros, she spearheads transformative healthcare solutions, leveraging AI to improve patient outcomes and provider efficiency. Beyond her corporate achievements, Melissa is a passionate advocate for inclusive leadership and community development, serving on the Community Board of The Gathering Spot LA and securing over $200K in sponsorships as Director of Corporate Partnerships for the National Black MBA Association.
Melissa’s mission is to empower organizations to harness technology not just for profit but for lasting societal impact, making her a sought-after thought leader at the intersection of innovation, equity, and purpose.
