Kady
Srinivasan
CMO at Lightspeed Commerce
"Harmony in Marketing: Balancing the Left Brain and Right Brain Strategies"
"Harmony in Marketing: Balancing the Left Brain and Right Brain Strategies"
24 - 2:50 PM EDT/New York (See in local time)
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04/24/2024 2:50 PM
04/24/2024 03:10 PM
America/New_York
#WTGC2024
"Harmony in Marketing: Balancing the Left Brain and Right Brain Strategies"
#WTGC2024
"Harmony in Marketing: Balancing the Left Brain and Right Brain Strategies"
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"Harmony in Marketing: Balancing the Left Brain and Right Brain Strategies"
"Harmony in Marketing: Balancing the Left Brain and Right Brain Strategies"
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Session: Harmony in Marketing: Balancing the Left Brain and Right Brain Strategies
Successful marketers seamlessly blend both analytical and creative elements to create a harmonious marketing ecosystem. The left brain tackles data-driven decision-making, metrics, and market research, while the right brain emphasizes creativity, storytelling, and emotional connections. Kady, a "failed engineer" turned CMO at Lightspeed, adeptly integrates science and creativity. Using data, she crafts campaigns connecting authentically with customers. Drawing on IPO experiences from previous roles (Dropbox, Owlet, Klaviyo), Kady offers valuable insights, shaping her approach to growth and marketing at Lightspeed.Key Takeaways
- Learn how successful marketers integrate analytical and creative elements, creating a cohesive strategy that resonates with diverse audiences.
- Hear why the left brain's emphasis on data-driven decision-making, metrics, and market research lays the groundwork for campaigns rooted in measurable insights.
- Understand why leveraging the right brain, marketers establish emotional connections through creative storytelling, fostering genuine and meaningful engagements with their audience.
Bio
Kady Srinivasan is CMO at Lightspeed Commerce and leads their overall marketing strategy aimed at building on their market position to help drive strategic growth, innovation, and value for shareholders and customers worldwide. Prior to Lightspeed, Kady was the Global Head of Marketing and Integrated GTM at DropBox, where she led marketing for SMBs and consumers, driving considerable growth within two customer segments.