Session: Creating a Professional Brand that Pops and Stands out in the Digital World
"Brand yourself before others select a brand for you." As professionals, our brand provides a detailed overview of our strengths, value, and story and requires finesse to craft. During this course of this workshop, attendees will be provided with the guidance, information, and tools to develop a standout professional brand and learn how to amplify it in the digital world via the use of LinkedIn. Attendees will leave with a sketch of their brand and actionable steps to begin representing themselves as true thought leaders in the digital world.
Bio
Dr. Jasmine Escalera is a certified career and life coach with proven programs that help her clients focus on gaining clarity around their careers, beating self-doubt, and building confidence. As a coach, Jasmine integrates empowerment, success-focused mindset work, and strategy into a program that ensures her clients have both the belief systems and plan to take charge of their careers. Jasmine is a 2022 LinkedIn Top Voice and has been named one of the Top Job Search Experts to Follow on LinkedIn in 2021 by Jobscan and a Career Expert to Follow in 2021 by Brainz Magazine. Jasmine is also a TEDx speaker with the talk "Conquering Workplace Conformity as a Woman of Color," detailing her journey as a Latina in STEM. Jasmine was born and raised in Brooklyn, NY, and received her bachelor’s degree in biochemistry from Pace University and Ph.D. in Pharmacology from Yale. She has held high-level non-profit management positions, designing research programs that increase the quality of life and healthcare options for underserved populations.