Priska Burkard Culture Purpose Match - why you should search for a company that matches your purpose

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Finding the Perfect Career: A Culture Purpose match

Introduction: The Focus on Purpose

Priska Burger, the managing director at Tech Face, addresses the importance of finding a company that supports your goals. With an average individual spending approximately 1700 hours per year at work, wouldn’t it be rewarding if your job was not only challenging and rewarding, but also served a higher purpose? “Purpose is quite important for us,” she says. To support this, she recalls a quote from Roy Bennett; “If you have a strong purpose in life, you do not need to be pushed. Your passion will drive you there.”

The search for a job has often been based on matching skills and expertise, with CVs at the center of the search process. The critical aspect of purpose is largely forgotten, leading to the need for a shift in focus.

Defining Purpose

Purpose revolves around three main areas:

  • Intrinsic strength: skills and characteristics others see in you. This includes how your colleagues, friends, and family would describe you.
  • Interest: Includes the things you enjoy doing and that give you a positive feeling. It is about finding out what activities and areas you are very passionate about.
  • Contribution: This involves work that has an impact on the environment and helps others.

Discovering your purpose

Understanding your purpose is a mindful process. You need to consider your vision, skills and values, and what makes you fulfilled and content. For instance, assess the duties and environments that make you happy and energized. Look into the activities that take your time without you even realizing. What are your goals? What do you like to do? What do you dislike?

Understanding Corporate Culture

The culture of a company plays a critical role and is closely tied to its beliefs and behaviors that determine how employees and management interact, both internally and externally. It affects every facet of the business: employees, customers, and the public image and is a key determinant of the effectiveness of a job search.

Finding Culture-Purpose Match in a Job Search

With your purpose defined, it is essential to find where the company culture intersects with your purpose, i.e., where there's a fit. Can you see yourself fitting in this culture as well? This is what is referred to as a culture-purpose match. It highly influences how you stand out in interviews and how you grow and learn in your career. Having a culture-purpose match also ensures you love your job and find a meaning in life.

In conclusion, Priska leaves us with three highlights; Purpose is the key foundation of success, passion and purpose can get you through the fast-changing technological world, and while skills can be learned, passion and purpose cannot. Thus, she emphasizes the need to look beyond the job role and dive deeper into the company’s culture when searching for a job, making the job search journey both effective and fulfilling.

Please feel free to get in touch with Priska on LinkedIn for more insights and career guidance.


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