Encourage Workforce Diversity Initiatives

Workforce diversity initiatives, such as employee resource groups (ERGs) for women, diversity task forces, and diversity training programs, can help break down barriers for women in tech. These initiatives create spaces for sharing experiences, addressing challenges, and discussing strategies for advancement, contributing to a more inclusive and equitable workplace.

Workforce diversity initiatives, such as employee resource groups (ERGs) for women, diversity task forces, and diversity training programs, can help break down barriers for women in tech. These initiatives create spaces for sharing experiences, addressing challenges, and discussing strategies for advancement, contributing to a more inclusive and equitable workplace.

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Zanel Viljoen
Head of IT Recruitment at Bluegrass
Thu, 11/21/2024 - 03:41

Job descriptions are often the first interaction a candidate has with a company, and they play a critical role in shaping perceptions. However, subtle biases in language can inadvertently discourage women from applying for certain roles.

Gendered Words: Research shows that masculine-coded words like "dominate," "aggressive," or "competitive" can deter women from applying. Replacing these with neutral or inclusive terms like "collaborative," "goal-oriented," and "proactive" creates a more welcoming tone.
Over-qualification Bias: Women are statistically less likely to apply for a role unless they meet 100% of the listed qualifications, whereas men will apply if they meet around 60%. To counter this, companies should focus on essential skills and remove “nice-to-haves” that might unnecessarily narrow the applicant pool.
Highlighting Commitment to Diversity: Including statements about the company’s commitment to diversity and inclusion can signal to candidates that the organization values equity and representation.

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