Community Management and Social Media

Women are leading the way in creating and managing engaging online communities for esports teams, brands, and games. Through effective communication and social media engagement strategies, they are building loyal fanbases and fostering a positive online presence for the entities they represent.

Women are leading the way in creating and managing engaging online communities for esports teams, brands, and games. Through effective communication and social media engagement strategies, they are building loyal fanbases and fostering a positive online presence for the entities they represent.

Empowered by Artificial Intelligence and the women in tech community.
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Lara Lunardi
Creative Marketer at LUNAR Media

One key insight I have gained is that women bring a unique perspective to esports marketing, whether in social media, video content, or broader advertising campaigns. Since the industry has traditionally been male-centric, many female fans struggle to feel connected to teams, players, and gaming-related content. While both male and female audiences share a deep passion for gaming, their communication styles and engagement patterns on social media often differ. Recognizing and addressing these differences is essential to fostering a more inclusive esports community. In previous campaigns, I had the privilege of working with a communications team composed almost entirely of women. While their primary audience remained male, their presence naturally cultivated a stronger female fanbase—one that had previously felt overlooked by teams and players. By expanding content beyond traditional gaming topics—incorporating elements such as beauty, female players, music, and lifestyle—we created an environment where women felt more comfortable engaging. This approach not only diversified audience engagement but also reinforced the importance of representation in esports marketing.

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